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Article: Creative Director

Creative Director

JOB DESCRIPTION

Full-Time

Apply here: https://forms.gle/gjyyBQyspP33PAAw5

Salary:

Salary Range: $90,000-$125,000 + Health benefits

*If you're from out of the state, please use this cost of living calculator so you understand the kind of salary we are offering. Use "Plano, TX" as the "New City."

Cost of Living Calculator

Location:

Our 6,000 sq ft office is located in Carrollton, TX where hybrid work will be required as you'll need to be on-site frequently to coordinate ongoing and bigger projects with the marketing team as well as coordinate and meet with any influencers who we bring to the office. Depending on launch scope or system-building needs, there may be weeks requiring daily presence, while slower weeks may only need 2-4 days on-site. Financial assistance for relocation is available for candidates who are out of state.

Intro: 

Hello, prospective candidates! I'm Neil, the owner of Boba Tea Protein. We're currently an ambitious yet relaxed 10-person team, passionately striving to make the boba industry a little healthier. Our mission is no small feat, and we're searching for someone who works best in a meaningful role, loves to sink their teeth into a mission, and can fully execute their responsibilities while thriving in an environment that rewards constant growth and undertaking of bigger responsibilities.

Responsibilities:

As a passionate and experienced Creative Director, your primary responsibilities will include owning our creative and social strategy, maintaining and continuing to evolve our brand's visual and social identity, as well as playing a major role in executing our creative / social strategy. Your time will be divided approximately 60% on strategic art direction development/execution and 40% on managing our creative/social team of around 4-5 members.

Boba Tea Protein as a brand is Asian American at its core, and we reflect multiple Asian cultures in our designs and social content. Understanding of the visual and experiential cultural nuances between different Asian cultures is essential for this role.

You should possess exceptional communication skills, strategic thinking abilities, and a deep understanding of branding, social content, graphic design, photography, videography, and content production. Additionally, you will execute on all of these responsibilities while coordinating with the brand manager to ensure we execute in a manner that is on brand.

Key Responsibilities:

  • Maintaining Brand Guide and continue to develop our brand guide.
  • Develop art direction for social campaigns. We've historically had 2 campaigns per month.
  • Execute on graphic design needs such as social posts, new product packaging, apparel design, photography comps / edits, email campaigns, paid media, etc.
  • Execute on videography needs for social posts and paid media.
  • Coordinate production days across multiple team members, models, hair and make-up artists, etc.
  • Manage a team of 4-5 other team members to execute on our design needs. That team would consist of approximately 2 multi-disciplinary creatives (graphic, photo, and video), a social coordinator, a TikTok creator and an influencer manager.

Experience and Key Skills:

  • Multiple years of performing the above responsibilities will be required.
  • Well-versed in the entire Adobe Creative Suite primarily Photoshop, Premiere Pro, and Illustrator.
  • Must have experience in all things listed in "key responsibilities."

Team Overview: We're a highly-motivated group, mentally prepared to tackle our ambitious 2024 goals.

Qualifications:

  • No degree required.

If you're ready to make a healthy difference in a beloved industry and thrive in a startup atmosphere, we invite you to join our team of boba enthusiasts. Apply now to be a key player in our mission to take Boba Tea Protein to new heights and beyond!

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance

*All benefits are non-contractual, and Boba Tea Protein may amend, terminate, or enhance them as deemed appropriate. If you're ready to contribute to our mission and ensure we achieve our 2024 goals, apply now to be a vital part of our vibrant team!

How to apply:

Apply here

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