Full-Time

Apply here: https://forms.gle/SsNEFccbwDnQpWn86

Salary:

$70,000 - $90,000 + Health benefits

*If you're from out of the state, please use this cost of living calculator to compare. Use "Plano, TX" as the "New City."

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About Boba Tea Protein:

Boba Tea Protein is a fast-growing wellness brand that is innovating at the intersection of boba and fitness. Our mission is to help people become their best selves by offering healthier, protein-packed alternatives to your favorite boba and Asian-inspired drinks!

We’re a 12-person team with a wide range of experience—from seasoned industry veterans to those just beginning their careers.

Location:

This role offers a hybrid work arrangement. Our 6,000 sq ft office is located in Carrollton, TX about 10 minutes south of K-Town and 20 minutes north of Dallas.

Dallas-Fort Worth boasts a robust, Asian-American community, offering rich cultural diversity, strong professional networks, and vibrant representation across business, arts, and civic life.

Overview: 

Boba Tea Protein is on the lookout for a creative and highly organized Social Media Manager to help amplify our digital presence and build meaningful connections with our community. In this role, you’ll work closely with the Director of Marketing to bring our brand to life across multiple social platforms by building an engaging social media strategy and developing engaging content. We're looking for someone who not only understands Instagram, TikTok, YouTube, and Pinterest—but also deeply passionate about health, wellness, and, of course, boba. If you thrive in a fast-paced environment and know how to turn trends into brand moments, we’d love to hear from you!

Key Responsibilities:

Content Creation & Publishing

• Craft and schedule scroll-stopping, platform-specific content that reflects our brand identity and aesthetic.

• Design engaging posts, stories, and short-form videos that align with current trends and cultural moments to boost audience interaction.

• Maximize the distribution of our content across multiple platforms primarily TikTok, Instagram, our Facebook Community, and YouTube Shorts, but priorities may shift and we may adjust priorities to meet evolving business growth needs.

Community Engagement

• Foster a vibrant online presence by promptly responding to comments, messages, and tags in a voice consistent with our brand.

• Spot and seize opportunities to engage creatively in conversations, driving brand relevance and visibility.

Collaboration & Campaign Execution

• Work closely with marketing, creative, and product teams to roll out unified campaigns that support launches, brand milestones, and key initiatives.

• Ensure all social strategies align with broader business objectives through strong cross-functional collaboration.

Trend Awareness

• Keep a finger on the pulse of social media trends, features, and platform shifts to inspire fresh, forward-thinking content ideas.

• Suggest new approaches to maintain a competitive edge and cultural relevance.

Performance & Insights

• Monitor and track key performance indicators like engagement, reach, and conversion to evaluate content effectiveness.

• Deliver actionable insights and reports to continuously refine content strategy and campaign impact.

Video & Content Ideation

• Generate and produce original, trend-driven video content (TikTok, Reels, Shorts, etc) that tells compelling stories and forges genuine connections with our audience.

Experience and Key Skills:

Skills & Qualifications:

• 1–3 years of hands-on experience managing social media, ideally in the wellness, lifestyle, or health-focused industries.

• Demonstrated success in producing compelling content across platforms like Instagram, TikTok, YouTube, and Pinterest.

• Strong writing and editing abilities, with an instinct for expressing a brand’s unique tone and personality.

• Comfortable using analytics tools to track performance and guide content strategy.

• Creative mindset with a passion for visual storytelling, emerging trends, and strong design sensibilities.

• Highly organized and capable of juggling multiple projects in a dynamic, fast-moving environment.

• Bonus points for familiarity with design tools like Adobe Creative Suite, Canva, or similar platforms.

Qualifications:

• No degree required, but degrees in creative advertising, visual communication, graphic design, or other relevant degree is preferred.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance

*All benefits are non-contractual, and Boba Tea Protein may amend, terminate, or enhance them as deemed appropriate.

Perks:
Negotiable

• 120 hours (15 days) PTO annually
  
• 8 Company Holidays
• Free Boba Tea Protein products
• Gym membership stipend

How to apply:

If you're ready to contribute to our mission and help us achieve our goals, apply now to be a vital part of our vibrant team!

Apply here