Art Director (Multidisciplinary Creative) - Application

Job Description


To apply for this position now, click this link¬†ūüĎȬ†



***If you're from out of the state, please use this cost of living calculator so you understand the kind of salary we are offering.***


Ideally, the person we hire has all of the qualities we list below, but we understand this may not be possible. The more qualities you have listed, the more compensation we will offer.

Salary is negotiable. Let us know what you think we need + how much we should pay you if you feel like you are 100% worth it to the business and we may bite.

Salary Range: $50,000-$80,000
+ Health benefits
+ Free products
+ Free gym membership


Hello, interested candidates! I’m Neil, the owner of Boba Tea Protein!

We are in search for an Art Director (multidisciplinary creative) who's strengths lie in video, photo (studio and some lifestyle), and content creation.

We are a fast(ish) growing start-up who's currently a team of 5 and will be doubling our team throughout the year.


The person we are looking to hire is most likely either someone who is looking to break away from the typical agency mold or has a great desire to be the 6th personnel in a start-up where the idea of having a bit more creative freedom and influence on the creative side of the business excites you. This person also enjoys getting their hands dirty by literally managing / generating / executing all things visual for Boba Tea Protein in cooperation with Dena (our Art Director) and me (Neil, the owner).

This person's greatest professional assets are below.

  1. Is an expert content creator and content strategist capable of producing content below...
    1. B-roll montages: Link 1 | Link 2 (first 35 seconds)
    2. Short videos that tell a story: Link 1
    3. Longer YouTube videos documenting our journey: Link 1
    4. Turning the long YouTube videos into shorter versions similar to this: Link 1 | Link 2 | Link 3
    5. Can maybe do / learn how to do videos with effects simile to this: Link 1
    6. A bonus would be if you're able to help with creating quality TikTok content that is optimized for TikTok. 
  2. Capable shooting and editing any of the photography and videography currently on our Instagram.
  3. Capable shooting and editing any of the content and better content than what's currently on our TikTok.
  4. Already is passionate about boba, fitness, anime, and Asian culture that you can draw inspiration from, or at least can prove that you're capable of being able to quickly dive into and fully understand a certain creative direction that I or we are going for.
  5. Knows the ins and outs of relevant equipment and can advise on the "best" version or the "budget" version of a piece of equipment to produce the piece of desired content.
  6. At least understands the basics of lighting to capture some lifestyle or product photos similar to these: Link 1 | Link 2 | Link 3

Would be a great bonus if...

  1. You are fluent in a second language (currently looking for Japanese, Korean, or Mandarin).

In general, this person is highly-motivated to join our team/mission and can see themselves THRIVING in this role for years to come. They should also be naturally very organized, and love making sure things happen on time and efficiently. This person should rarely need to be "managed" as they take ownership of their work.


We are currently a 4-person team looking to add a fifth (4th person just hired and not pictured yet!). The team is very ambitious, but relaxed interpersonally while also being very industrious in what we’re trying to achieve. We are influencing the entire boba industry to become a little healthier, and it is no easy task. We are looking for someone to add to the team that will hit the ground running and sink their teeth into projects asap. This person will execute their responsibilities fully and thrive in an environment that both gives a lot of freedom, but has a lot of responsibility.

We are a highly-motivated team that are mentally prepared to tackle the goals we've set for ourselves in 2023, and you need to be as well. You should feel that the skills you bring to the team will almost ensure we achieve our goals.

Currently the team is structured as follows:

Neil* - Owner / Founder, Product Development, Sales / Marketing, Creative Direction, Ops, Customer Service

Klair* - Supply Chain & Financial Controller, Ops

Dena - Art Director, Creative Direction, Sales / Marketing

Skunja - Customer Service Rep, Community Manager

Sarah - Influencer Manager

YOU - Art Director

*Neil & Klair are married and have been together for over 12 years. ^_^

Job Type

Full-time, regular.


Will be hybrid work local to Dallas, TX, but will come on-site a lot more often in the beginning for any onboarding.

Financial assistance for relocation will be available.

Additionally, there may be some weeks where you need to come in every day depending on the scope of a launch or systems needing to be built, but on slower weeks, expect to come in 2-4 days.

We are currently in Frisco, TX, but are looking to finally have an office in the North Dallas area in Q1 of 2023.

Job Title

Depends on skills experience, but Art Director can be a good start. open for discussion.

Experience & Degree Requirements

No hard requirements - prove to us you got what we want and you will be in serious consideration for hire.

Although there are no hard requirements, having at least 6-12 months of experience will be a major bonus.

Really understanding / having an obsession (or having a period of obsession in the past) with boba, the fitness industry, Asian culture, and creative work are paramount.

Below is some of the experience we may be looking for:

  1. A track record of creating engaging video content and some photo content mainly for Isntagram, YouTube, TikTok, and Reels.
  2. Experience with video production equipment, including but not limited to video, photo and lighting equipment.
  3. Experience with storyboarding or scripting some videos.
  4. Experience with coordinating with others to make sure all content gets published on time.


Must-have skills in priority order

  1. Ideating and organizing engaging content across major social channels (mainly YouTube, TikTok, YouTube Shorts, and Reels) and any current / future emerging ones by primarily using your videos and photo skills.

  2. Video capturing and editing skills including but not limited to...
    1. Working with a camera to capture video and photos.
    2. Lighting
    3. Staying up-to-date on the best videography practices and equipment innovations relevant to our work.
    4. Being able to make story-driven content and "entertaining" content that's not necessarily driven as hard by a story.
    5. Some things this person may take inspiration from may be anime / K-Pop edits, prolific videographers (like Nabil El Hamdaoui, Matt Komo, and Sam Kolder), and also video game edits (kind of like this video)

  3. Proficient in the Adobe Suite

    In order of priority.
    • Premiere Pro / after Effects
    • Photoshop / Illustrator
    • InDesign

  4. Some photography (lifestyle and product) skills.

  5. Naturally organized

Ancillary skills that would be a good bonus if you have experience with them already:

  1. Being able to navigate all social channels fairly thoroughly.
  2. CRMs (like Clickup, Asana,

What you will be doing

  1. Work alongside Neil (the owner) and Dena (the Art Director) to create, ideate, and strategize content for our TikTok and YouTube channel.
  2. Assist with some of Instagram work would be of great help at this stage.
  3. Advising me on and mocking up any design decisions / considerations to help keep everything, including things not necessarily related to content, on-brand.

    Examples would be…
    • Product design
    • Apparel
    • Merch

  4. Have a willingness to travel, including out of the country.
  5. Executing campaigns with efficiency and in a timely manner.

What you’ll bring to the team

  1. Experience isn't required, however, having at least 6-12 months of relevant experience would be helpful.
  2. You have the desire and preference to work in a start-up environment (between Klair, Dena, Skunja, Sarah and I - you will be the 6th member of a very small team) where having extreme pull in the direction of the content side of the brand, having the ability to be mostly autonomous, and having the ability to take ownership of the entire content side of the brand excites you.
  3. You are very organized and are a good communicator.
  4. You have a passion for brand growth through connecting with our audience with content creation and are naturally ambitious. When we present an opportunity to take content to the next level, you become near-obsessed with the excitement to finally be able to achieve more.
  5. You have a strong curiosity and the ability to deal with ambiguity.
  6. You take pride in your craft and have a hunger to continue to grow as an individual.
  7. You have the experience and/or knowledge to be able to create / manage more production-heavy content if/when the company scales to that level.
  8. You are down to do ‚Äúanything.‚ÄĚ You understand that being the 5th member of a fast-growing start-up means there is potential that you will be asked to do many ‚Äúrandom‚ÄĚ tasks that may or may not relate directly to your job description / job title and you are perfectly ok with this.
  9. You’re willing to learn new things on the job, and to give and receive feedback.
  10. I will always be respectful of your time, but there may be windows of time where a campaign requires more hours than normal and you are ok with working the extra hours. I will give you back your time the following week.


Ideally, the person we hire has all of the qualities we list below, but we understand this may not be possible. The more qualities you have listed, the more compensation we will offer.

Salary is negotiable. Let us know what you think we need + how much we should pay you if you feel like you are 100% worth it to the business and we may bite.

Salary Range: $50,000-$80,000
+ Health benefits
+ Free products
+ Free gym membership


  1. 80 hours (10 days) vacation PTO annually
  2. 48 (6 days) hours sick days PTO annually
  3. Standard National Holidays PTO
  4. Free Boba Tea Protein
  5. Gym membership stipend

*All benefits are non-contractual, and Boba Tea Protein may amend, terminate, or enhance the benefits provided to you and our other employees from time to time as it deems appropriate.